Professional real estate photography is an important asset for selling or renting your home in this competitive, northern California real estate market.  Professional real estate photographs give the viewer a chance to experience the your home before they ever step foot on the premises. As a seller, or real estate professional, you should demand the best quality professional photographs for marketing and selling your property.

Tim Ellis of Redfin did extensive research to come up with statistics to validate the financial benefits of professional real estate photography. What he found is important for you, the buyer, to consider when you select your real estate agent and discuss the services they will provide to market your property.

Homes shot with a DSLR, professional digital  camera:

  • Receive an average of 61% more views than their peers across all price tiers.
  • Have a 47% higher asking price per square foot.
  • Have an increased likelihood of selling for homes priced above $300,000.
  • Stay on the market an average of 10 days longer across all price tiers.

One would assume that most homes do have professional photography but the Redfin study shows that only 15.4% of homes in our data set were marketed using professional photography. The majority of listings, 80.9%, were photographed using point-n-shoot photography, and still another 0.7% used just a camera phone.”

What does all of this mean for you, the seller, in this challenging real estate market?  The Wall Street Journal in this article said that “At the closing table, listings with nicer photos gain anywhere between $934 and $116,076–as measured by the difference between asking and final price–over listings using photos from point-and-click cameras.”

Clearly, you, or your real estate agent should be investing in professional photography. Professional photographs dramatically increase the likelihood that someone will click through to view more information about your listing. which will lead to more showings of your property.

Read the Redfin article

Read the Wall Street Journal article